start a project
close
Sarrià-Sant Gervasi
Barcelona
Spain
Barcelona
Spain
socials
What drives me is the opportunity to build, and the fascination for how things connect: decisions, people, systems, and strategy. I care about work that moves, inspires, and creates leverage for businesses, for teams, and for the people they serve.
I approach every challenge with a mix of analytical rigor and entrepreneurial spirit. By connecting strategy, technology, and people, I help brands to deliver measurable results today and remain adaptable and relevant for tomorrow. For me, success isn’t just about growth, it’s about creating long-term value for businesses, customers, and teams alike.
Specialized in scaling digital commerce while bridging it with physical touchpoints, ensuring every channel reinforces the customer journey as part of an integrated whole. Success comes from combining strategic execution with rigorous performance measurement, uncovering improvement opportunities, and translating insights into sustained revenue or profitability growth and increased customer lifetime value.
Expertise in designing and scaling loyalty programs that move beyond transactions, fostering long-term customer relationships through data-led personalization, targeted incentives, and relevant experiences. The focus is always on building ecosystems that deliver measurable business impact while strengthening brand trust across diverse markets.
Translating customer needs and business objectives into digital products that are intuitive, relevant, scalable, and strategically impactful. The work centers on bridging product, design, and technology as well as aligning cross-functional teams to create experiences that both engage and deliver value to users as well as create a long-term strategic advantage for the business.
Building and connecting the E-Commerce, marketing, operations, and data infrastructures that enable customer-centric strategies and efficiency at scale. By aligning platforms like commerce platforms, CDPs, (marketing) automation systems, and analytics tools, organizations gain the ability to act on real-time insights, streamline operations, and unlock new avenues for customer engagement and sustainable growth.
