Building Digital Growth with Strategy and Creativity

What started with curiosity has turned into a journey

through digital commerce and strategy, product development, and customer experience management. With in-depth experience and a portfolio of successful projects, I blend creativity

with technology

to help brands connect, engage, and grow.

Growth-stage orgs shaped

From fast-growing scale-ups to already established market leaders. Shaped companies in fostering growth, strengthening operations, and creating sustainable structures while preserving agility. Developed strategies and processes that strengthened their competitive position in local and global global markets.

+32

Markets activated

Activated and enhanced markets across diverse contexts - shaping localized e-commerce strategies, orchestrating global marketplace launches, and facilitating large-scale digital product rollouts of loyalty and personalization features for millions of customers.

Business models navigated

Worked across Wholesale, Dropshipping, D2C, and Fulfillment. Developed and optimized these four distinct business models, balancing scalability and profitability with customer experience at every stage.

+100M

Customers impacted

Through journeys and experiences shaped across physical and performance-driven digital touchpoints. Delivering value to millions by blending customer insight, technology, operational excellence, and human connection in every touchpoint.

Countless

Questions asked

Because better questions lead to smarter answers.

Selected experiences

ABOUT YOU

2022

From Market Insight to Measurable Impact in DACH

Shaped the e-commerce strategy in DACH with a focus on profitability, growth, and customer experience, driving sustained digital channel performance in a highly competitive retail landscape.

Where I learned the value of adaptability, agility, and focus - balancing day-to-day performance with long-term growth and value creation, while navigating complexity with clarity.

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Tropicfeel

2024

Expanding Brand Horizons Through Marketplaces

Launched and optimized Tropicfeel’s marketplace presence, combining partnerships, retail media, and operational excellence to extend brand reach, unlock new growth opportunities, and reinforce its digital presence.

Where I explored what it means to build from the ground up - shaping new business models, testing new channels, and turning resourcefulness into results.

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SCRM - Lidl International Hub

2025

From Data to Stories - Shaping Experiences for Millions

Shaping Lidl Plus' personalization & loyalty initiatives across 30+ countries, ensuring relevant and scalable digital solutions that deliver value for customers and business while continuously optimizing performance.

Where I deepen my understanding of digital and omnichannel ecosystems - translating strategic vision into customer-centric programs and value-driven product experiences while aligning teams across tech and business lines.

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"Luca always demonstrates his indisputable strategic vision. His capacity for interpretation and creativity lead him to always find a decisive and winning solution."

Víctor Julià Dot

CCO & Co-Founder, Aurax

„I really like his willingness to dive deep, ask the right questions, and challenge our thinking in key business areas.“

Nicolás Carrera

CEO & Founder, Fashion Marketplaces Accelerator

Building Digital Growth with Strategy and Creativity

Selected experiences

ABOUT YOU

2022

2022

From Market Insight to Measurable Impact in DACH

Tropicfeel

2024

2024

Expanding Brand Horizons Through Marketplaces

SCRM - Lidl International Hub

2025

2025

From Data to Stories - Shaping Experiences for Millions

I share strategies, lessons, and real-world insights on business, tech, and e-commerce.

Follow along, the best conversations are yet to come.

Contact me