Tropicfeel

2024

Expanding Brand Horizons Through Marketplaces

Tropicfeel

Tropicfeel is a Barcelona-based travel and lifestyle brand redefining how people experience the world. With a focus on innovation, functionality, and sustainability, the company designs versatile gear for modern-day explorers. Blending fashion, travel, and purpose, Tropicfeel has grown into a globally recognized DTC brand with a loyal community and successful product launches powered by crowdfunding, its D2C e-commerce, and strategic partnerships.

Tropicfeel

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Marketplace Strategy & Global Channel Development

Establishing marketplaces (3-P Seller) at Tropicfeel meant starting from scratch. From designing the global strategy to launching on major platforms and optimizing performance, I built the area with full P&L responsibility that drove omnichannel growth and opened the brand further to new markets and audiences worldwide.

Commercial Growth & Performance Optimization

Driving growth across marketplaces requires more than launching - it demands precise execution. By owning the commercial and promotional calendar, I coordinated initiatives that boosted awareness, strengthened brand consistency, and engaged customers across multiple regions. With data-driven strategies, I increased visibility, sell-through, and ensured operational excellence across diverse product categories.

Tropicfeel

Retail Media & Demand Acceleration

Building and enhancing visibility in competitive retail environments required more than generic campaigns. By working across teams and with external partners, I launched performance-driven retail media initiatives that tailored advertising strategies to each platform. These efforts boosted product visibility, supported both brand awareness and conversion goals, and reinforced channel-specific go-to-market strategies.

Unlocking Digital Growth Through Partnerships

Digital growth often also starts with partnerships. I built and negotiated partnerships that opened new opportunities, aligning assortment and stock planning to deliver results. Beyond that, I led a pre-order and crowdfunding campaign that connected with early adopters and expanded the brand’s presence in new and underdeveloped markets.

Tropicfeel

Tropicfeel