ABOUT YOU

2022

From Market Insight to Measurable Impact in DACH

ABOUT YOU

ABOUT YOU is a fashion tech company aiming to redefine the traditional shopping experience. As one of Europe’s fastest-growing e-commerce players and Hamburg’s first unicorn, it combines technology, personalisation, and storytelling to inspire over 30 million monthly active users. With more than 3,800 brands and a strong focus on customer-centric innovation, ABOUT YOU reached €1.9B in revenue in 2022/23 making it one of the leading online fashion destinations in Europe.

ABOUT YOU

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Market Strategy & Regional Expansion

In the DACH region, the challenge was clear: achieve solid revenue growth while strengthening customer experiences and building stable, profitable operations. Working hand in hand with Tech, Marketing, CRM, Logistics, and Customer Service teams, I focused on localizing strategies, reinforcing processes, and closing operational gaps. The result was a more mature, resilient business, positioned competitively in one of Europe’s most dynamic markets.

Commercial & Performance Optimization

From acquisition to retention, the funnel had to deliver. By translating data insights into actionable strategies, I improved conversion, boosted profitability, and supported sustainable revenue growth across Wholesale, Dropshipping, and Fulfillment.

ABOUT YOU

Cross-Functional Execution & Leadership

Complex strategies rarely succeed in silos. Working with senior stakeholders and experts across business, product, and operations, I supported creating the clarity and coordination needed to move fast. By aligning priorities and turning vision into execution, I helped transform high-level initiatives into measurable results.

Customer Experience & Retention Strategy

Enhancing the customer journey was about more than quick wins; it was about creating lasting value. By leveraging customer data and operational insights, I helped redesigning processes that improved satisfaction, deepened loyalty, and ultimately turned positive experiences into long-term brand advocacy.

ABOUT YOU

ABOUT YOU